Washing machine dryer Market Industry News

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Under the influence of last year's low base level, the overall washing machine market showed a double line situation in the first half of the year. According to the total data pushed by AVC, from January to June 2021, the retail volume of washing machine market was 17.03 million units, with a year-on-year increase of 15.3%, the retail volume was 34.4 billion yuan, with a year-on-year increase of 25.5%, and the online and offline retail volume increased by 34.8% and 17.2% respectively. With the weakening of epidemic factors last year, the market growth rate has dropped significantly since April, and the offline fatigue has gradually appeared.

In terms of product structure, the proportion of offline drum single washing and drum drying has increased, and the upgrading of online products mainly focuses on drum drying. In terms of price structure, cost pressure superimposed product upgrading, and the proportion of retail sales in online 3K + and offline 5K + markets increased significantly. In terms of capacity structure, 10kg high-capacity products show the trend of riding the dust. At the same time, with the development of district washing market, the drum drying structure is moving towards a super large capacity of more than 10kg.

Looking forward to the second half of the year, as a mature category of washing machine market, with the problems of weak demand, normalization and white hot brand competition, the market growth pressure still exists. It is expected that the omni-channel retail volume of H2 washing machine market will be 21.22 million units, a year-on-year decrease of 4.1%, and the retail volume will be 43.2 billion yuan, a year-on-year decrease of 1.8%.

As an emerging category, the clothes dryer Market has maintained good growth vitality. According to the total data pushed by AVC, the retail volume of clothes dryers from January to June 2021 was 404000 units, with a year-on-year increase of 61.1%, and the retail volume was 2.49 billion yuan, with a year-on-year increase of 116.4%. From the perspective of different channels, both the online market returning to the normal track and the offline market continuing to be depressed have achieved substantial growth year-on-year.

In terms of product structure, the proportion of retail sales of heat pump dryer has increased significantly at this stage. According to the monitoring data of Aowei cloud network (AVC), the proportion of retail sales of online heat pump dryer from January to June 2021 was 87.4%, an increase of 18.6% year-on-year, while the proportion of offline heat pump dryer was as high as 99.5%.

In terms of product specifications, the price segments were subdivided, and the proportion of online 8K + and offline 10K + high-end markets increased significantly; According to the capacity segment, 9kg clothes dryer is the mainstream product in the current market, and the retail share of 10kg clothes dryer has increased significantly.

Looking forward to the second half of the year, with the growth of demand and the boost of brand, it is estimated that the retail volume of H2 dryer will be 532000 units in 2021, an increase of 34.8% year-on-year; Retail sales amounted to 3.44 billion yuan, a year-on-year increase of 67.8%.